adidas originals brings co-creation & creatives to AREA3 CPT ‘campus’

Today adidas Originals brings back the iconic Campus. The 80’s base trimmed and tweaked, blending elements from the archive to create the ultimate silhouette.

To the support the launch adidas Originals presents AREA3 CPT ’17, a co-creation space underpinned by design, supported by a real time publishing approach and powered by the youth of South Africa.

Credit Superbalist

The Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian, will assist the young creatives with the conceptualisation of their content ideas, styling and shoot production, while playing a mentorship role over the three month period.


AREA3 CPT ’17 offers a space and platform for the youth to engage with the brand, reinterpret key product stories and experience a real life creative industry environment. The end goal? To inspire young creatives with adidas and ignite their passion to create.




103 Bree Street, Cape Town

Fridays: 6pm - 9pm

Saturdays and Sundays: 10am - 6pm

Book a spot:


adidas Originals will also be presenting a series Talks and Workshops every Friday hosted by credible creatives, who will discuss what they do, how they got into their creative discipline and will answer questions from the guests. In the Workshops they will take on a more hands on approach in imparting some skills and techniques from their creative discipline. For more information check out the blog on or email


Campus drops on 15 June and will be available from, adidas Originals stores and selected retailers. Priced from R1399.00.

Be first to comment