With multiple strings to her creative bow, model, actress and novelist, Cara Delevingne is at the forefront of a new generation who has both a voice and a powerful platform, she has been a vociferous champion of a variety of causes spanning women’s health, gender identity and discrimination. Known for her eclectic style aesthetic, effervescent personality and flawless red-carpet style, Cara Delevingne is the ideal muse for Shimmer in the Dark, a film directed by Australian filmmaker Lorin Askill.
Reflecting Creative Director Sandra Choi’s overarching collection inspiration of dancing Choos, disco and sparkle and dressing up for a night out and telling the story of Cara’s after-dark adventures in NYC set against the soundtrack of I Get Lifted by KC and The Sunshine Band, the film follows Cara embarking on a night out.
Elsewhere, an exclusive advertising campaign and editorial shoot lensed by British photographer Tom Craig, documents the different moods of Cara’s Saturday night, from the all-important pre-prep to high party spirits, on to a seductive encounter and returning back home in the early hours. With the New York skyline forming the backdrop, Cara showcases the key product stories; Disco, I Want Choo and Borrowed from the Boys from the new collection.
“As a model and as a creative, Cara’s personality has always shone through her work and her fun-loving, but glamorous attitude perfectly reflected the Jimmy Choo woman for Cruise 2018. Powerful and seductive, feminine and effortlessly glamorous, this season isn’t about one look, it’s about the many ways a woman might dress up for a night on the city—but always with a playful allure. The shoot and film both perfectly capture the sense of anticipation and infectious energy that a night out can bring.” Sandra Choi, Creative Director. Film directed by Lorin Askill Photographed by Tom Craig Styled by Rob Zangardi and Mariel Haenn Make up by Molly Stern for film and Kate Synott for editorial shoot Hair by Mara Roszak The Jimmy Choo Boutique is located at Shop U21A, Diamond Walk, Sandton City, Johannesburg. Tel: +27 (0) 11 326 6658.